Selling

We know selling a home can be more emotional than buying one, and we will leverage our experience and market know-how to ease you through the process. But first we’ll uncover your motivations for selling, establish a timeline and a marketing plan, and see how your home compares with others on the market. We have a track record of proven success, and you can rely on us to be your champion and best source for solutions.

We’ll assess your home’s worth to determine its market value.  We analyze your home’s specific features, upgrades, size, location, market demand, and recent comparable sales. We then create a “comp”, or comparative market analysis (CMA).  This will help to determine a listing price that is competitive in the market place, will attract qualified buyers and drive maximum interest to your property.

We believe in transparency, and at this early stage we want you to feel confident about our mutual goals in selling your home. A listing agreement gives us permission to advertise and handle the sale of your property and is required for us to move forward together in preparing your home for the market. It covers the basic terms of our mutual commitment, which includes the length of time your home will be listed. We go over all required seller disclosures and help you fill them out. We’ll also discuss our selling strategy and what you can expect as we move forward in the process together.

 Today’s Buyers are sophisticated and have access to more information to home improvements and the impact they can have on the value of the property. It’s all about curb appeal, and your home needs to shine inside and out before putting it on the market. We’ll strategize with you and our network of skilled vendors to ensure the most valuable improvements and upgrades to your home. We will then determine the level of Staging that will be required. Once Staged, True Story Realty   has a team of luxury photographers and videographers that capture the beauty and unique features of your home with high quality digital content. They are experts in shooting all types of properties – from the tiniest condo to a sprawling architectural estate. True Story Realty is known for making your home look so amazing that we reignite your original love for it!  You will feel proud and confident in putting it on the market with us.

  We build a customized marketing plan utilizing the stunning photos and videos along with writing a distinct property description highlighting the most desirable features of your home - starting with listing your property on The MLS. Your listing is then cross-posted to all Real Estate platforms (Redfin, Zillow, Realtor.com, etc.). We will then feature your property in social media campaigns to all top platforms creating a buzz about your home. Upon arriving at our event-style open houses scheduled over a weekend, buyers receive gorgeous printed brochures and an accompanied tour of your property. This is what sets us apart from other Realtors. We personally show your property to all potential buyers. After open houses we implement a digital automation of follow-up with every buyer that has seen your home and we report back to you. Communication is vital.

  Once we receive an offer on your home, we utilize our extensive negotiation skills, always keeping your best interests at heart. Our goal is to be kind, yet firm, in our negotiations to create an experience that is less stressful, and more enjoyable for everyone involved. We open ESCROW and continue to use our expertise to guide you through terms, buyer’s inspections, all disclosures, any contingencies, and buyer’s financing. Our ability to communicate clearly with you during this stage is vital. When we close and you turn your keys over to the buyers, we want you feel good about the whole experience of selling your home!

  Once the contingencies are removed, we continue to guide the transaction by engaging the buyer’s agent, lender, title, and escrow to ensure a smooth and timely closing. We lead a final walkthrough with you and the buyers, we wait to hear the loan has funded, and the following day the house is CLOSED! Congratulations, we’ve just sold your home.