Why Isn’t My Los Angeles Home Selling?

• Median sale price in the City of Los Angeles is around $1.05 million as of July 2025, down about 1.3% year-over-year.
• Days on market have climbed to 34 days on average, that’s a 37% jump from last year.
• Inventory is at 4.4 months of supply, up from just over three months earlier this year, giving buyers more choices and more leverage.
• Even in desirable neighborhoods, homes are often selling slightly under list price unless they’re priced aggressively from the start.

Why Homes Are
Sitting Longer?

In 2021 and 2022, homes in LA were practically flying off the market. Multiple offers. Bidding wars. Buyers waiving inspections. Remember that?

That was then.

Now:

• Affordability has hit a wall: Mortgage rates are still hovering in the 6-7% range, making even small price tags feel like a stretch for many buyers.
• More inventory = more competition: Buyers don’t have to rush anymore.
• Overpricing is a deal killer: Pricing like it’s 2022 will leave you chasing the market downward.
• Buyer fatigue is real: After years of high prices and stiff competition, many buyers are picky, patient, and perfectly fine waiting for “the one.”

Even the “Perfect” Homes
Can Sit Unsold

At True Story Realty, we see this all the time:

A home in a dream location, updated and beautiful, staged to perfection, but if it’s overpriced? It will still sit.

You need all of these factors working together to get a sale in today’s LA market:

✅ Prime location
✅ Updated and move-in ready
✅ Professional staging and marketing
✅ Pricing that’s competitive from day one

How We Nail the Pricing
and Why It Works