If you’ve been asking yourself, “Why isn’t my house selling?” you’re not alone. It’s a fair question, and right now in Los Angeles, the answer is about more than just your home.
The Big Picture:
LA’s Market in 2025
After a wild ride during the pandemic, the LA real estate market has shifted gears, and not in the direction many sellers hoped for.
- Median sale price in the City of Los Angeles is around $1.05 million as of July 2025, down about 1.3% year-over-year.
- Days on market have climbed to 34 days on average, that’s a 37% jump from last year.
- Inventory is at 4.4 months of supply, up from just over three months earlier this year, giving buyers more choices and more leverage.
- Even in desirable neighborhoods, homes are often selling slightly under list price unless they’re priced aggressively from the start.
(Source: Redfin & LA Times Housing Tracker)
Why Homes Are
Sitting Longer?
In 2021 and 2022, homes in LA were practically flying off the market. Multiple offers. Bidding wars. Buyers waiving inspections. Remember that?
That was then.
Now:
- Affordability has hit a wall: Mortgage rates are still hovering in the 6-7% range, making even small price tags feel like a stretch for many buyers.
- More inventory = more competition: Buyers don’t have to rush anymore.
- Overpricing is a deal killer: Pricing like it’s 2022 will leave you chasing the market downward.
- Buyer fatigue is real: After years of high prices and stiff competition, many buyers are picky, patient, and perfectly fine waiting for “the one.”
Even the “Perfect” Homes
Can Sit Unsold
At True Story Realty, we see this all the time:
A home in a dream location, updated and beautiful, staged to perfection, but if it’s overpriced? It will still sit.
You need all of these factors working together to get a sale in today’s LA market:
✅ Prime location
✅ Updated and move-in ready
✅ Professional staging and marketing
✅ Pricing that’s competitive from day one
How We Nail the Pricing
and Why It Works
At True Story Realty, we don’t just glance at the last three months of sold listings and call it a day. We’re on the phone with our colleagues across the city, calling the agents who have active under contract and pending listings, the homes that haven’t even closed yet, so we know exactly where buyers are currently putting their money.
That means when we price your home, we’re not behind the market curve, we’re ahead of it. We’re gathering intel that not everyone can get, because not everyone has the relationships or puts in the “real estate CSI” work to get that data before your home ever hits the market.
Common Pitfalls
We’re Seeing
- Overpricing based on emotion or old comps: What your neighbor got last year isn’t the same as what buyers will pay now.
- Holding out for “my number”: The longer you wait for that perfect offer, the staler your listing becomes.
- Pricing high to leave room to negotiate: In this market, that strategy almost guarantees you’ll get passed over.
What Works in the 2025
Los Angeles Market
We recently helped a seller whose home had been sitting for months with little activity. They were frustrated, paying two mortgages, and feeling stuck.
We had an honest talk about pricing, did a full refresh of staging and photography, rewrote the listing, and relaunched. Within weeks, we had multiple offers, yes, even in this slower market.
The takeaway? Proactive beats reactive every single time.
How True Story Realty
Helps LA Sellers Stand Out
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Real-time, data-driven pricing: Based on active deals, not just closed sales.
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Fresh marketing & relaunch plans: New staging, new photos, new copy, all timed for maximum buyer attention.
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Equity-based solutions: HELOCs, bridge loans, and other tools to keep you moving without stress.
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Alternative sales paths: Auctions, investor buyers, and institutional offers when the situation calls for it.
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Empathy meets straight talk: We’ll tell you the truth, even when it’s hard to hear, because that’s what gets results.
The LA housing market has changed. This isn’t 2008, and it’s not a crash, but it is a reset. Sellers who adjust quickly, price smartly, and present their home in the best possible light are still closing strong.
If your home has been sitting, you’re not out of options. You just need a strategy built for this market, not last year’s.
📩 Thinking about selling in Los Angeles? Let’s talk. At True Story Realty, we’ll give you the straight scoop, the latest market data, and a plan that puts your home in the best possible position to sell, fast and for the best price possible.
